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The importance of loving my collectors

My art collectors are the most important aspect of my career as an artist, as they are the reason my art can evolve and move forward. Not to say that I wouldn’t be creating and evolving regardless, but with their investment in my work there is the ability to afford new skills, new materials and the time to research more complex visions.

Every time I create a new artwork, my goal is to wow my fans. I want to show my collectors that I am growing with each piece, I want to show them that their investment in my art has fed the next stage of my evolution, and keeps their interest piqued.

The relationship that I develop with my collectors is also a key factor to my work. The critical art world can be brutal and opinionated; when a true fan sees the vision and message that I have created, it provides the most fulfilling sense of satisfaction as an artist. It is their confidence in my work and my vision that once again feeds the next steps of my life as an artist.

As a surrealist, I have painted myself into a very small corner of the art market. What is great about this is when an unsuspecting future collector walks into my gallery, or stumbles across my work online, their reaction is almost instantaneous. I have found that someone who loves my work always has a deeper respect for self-reflection,  quite often has a great sense of humour, and is fun to have a beer with.

My collectors are honestly one of the most enjoyable parts of my life.  

Written By William D. Higginson.

April 15, 2018 by William Higginson